5 Signs It's Time For A Rebrand!
Knowing whether or not you need a rebrand is never easy, and even when you do suspect it might be time to change things up, taking the leap of faith is daunting. Rebranding can cause a lot of disruption to a business and potentially throw away years of hard work spent building awareness around your current brand. But, if it needs to be done, it needs to be done! As businesses grow and develop, so should their branding.
Here 5 ways to tell when it’s time for a rebrand:
1. Your business is taking a different direction
Sometimes the direction of your business and the goals you set are no longer the same as they were when you first started out. Whether it’s a change in technology or new opportunity has arose, if the direction of your business is changing, your brand needs to reflect this! Similarly, if you are wanting to change the direction of your business but your current branding isn’t fitting and is therefore holding you back from making the change - this needs to stop! Branding can easily be changed and it shouldn’t be holding you back from pursuing what you really want to do.
2. Your brand has been given a negative image
With it becoming increasingly easy to leave negative comments about businesses online, it’s not surprising how many business have to consider a rebrand. If your customers have a negative experience, they’re very likely to share this and if this becomes too common, soon your business will be under scrutiny, the negative word will spread and your brand image will be destroyed. In these situations, business will take a huge hit and the easiest way to salvage the situation is to completely rebrand.
3. You’re trying to connect with a new audience
Sometimes businesses feel they need to target a new audience in order to stay successful. As businesses evolve, they’re direction may change and the market they are targeting can change! If your target audience is changing, you have to cater to a whole set of different needs. You need to consider what your new audience want and tailor your brand accordingly.
4. You’re struggling to differentiate yourself from competitors
If you feel like your brand is being lost beneath all the similar businesses to you, now might be the time to switch things up. Rebranding can make your brand more visible to those searching for your product or services, increase brand awareness and even help you appeal to a whole new audience!
5. You’re don’t like your branding!
This one might sound obvious, but you’d be surprised how many people choose to ignore the fact they can’t stand their branding. If you don’t like the style of your branding, you’re not going to be proud and passionate about your business! If you find yourself avoiding giving out your business cards or directing people to your website because you’re embarrassed of your branding, something needs to change!
Need help with your branding? At Sassy Digital we've worked with many different companies on their branding, from total rebrands to logo creation and bespoke graphic design for promotional materials. You can browse our branding packages on our website here.